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Infant Formula Sampling and Discharge Gift Bags in Hospitals

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American hospitals have distributed discharge kits to mothers of newborns for more than four decades. When provided by infant formula manufacturers, these kits include infant formula samples and other items, such as bottles of water, nipples, educational materials, infant vitamins, and lotions for mothers’ use during the early postpartum period. 

IFC Response to the Centers for Disease Control and Prevention's 2011 Vital Signs Report

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International Formula Council* (IFC) supports breastfeeding as the ideal choice for infant feeding. IFC also supports the right of parents to choose the feeding option for their baby that best fits their individual family situation.  For those mothers who cannot or choose not to breastfeed, infant formula is the only safe, nutritious, and recommended alternative.

Baby Formula Preparation Video for Parents Who Formula-Feed their Infants

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NAPNAP is providing an educational video that teaches parents the crucial steps in safely preparing a baby bottle as well as handling and storing baby formula.

Recent research has shown that parents want and need information on infant feeding, both breastfeeding and formula feeding.

New National Survey on Infant Feeding Shows Mothers Want Information, Flexibility, and Choice

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A new national survey reveals that, while almost all mothers recognize the importance and benefits of breastfeeding both for themselves and their babies, a large majority of moms want the right to make their own infant feeding decision, based on all available information and to best suit their own family’s needs.

What Parents Need to Know

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Iron-Fortified Infant Formula Is the Only Recommended Alternative if an Infant Is Not Breastfed

Breast milk is the best form of infant nutrition. The infant formula industry strongly supports the positive, accurate promotion of breastfeeding and is pleased that recorded breastfeeding rates in the United States are the highest they have been in over 30 years. Labels on infant formulas and information provided by formula companies clearly state that breastfeeding is preferred.

What Mothers Should Know About Infant Formula

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What Mothers Should Know About Infant Formula

Iron-Fortified Infant Formula is the Only Recommended Alternative if an Infant is Not Breastfed

Breast milk is the best form of infant nutrition.  The infant formula industry strongly supports the positive, accurate promotion of breast-feeding and is pleased that, through a concerted effort by the health community, government and industry, recorded breast-feeding rates in the United States are the highest they have been in over 30 years. 

Labe

Mothers Right to Choose Bottle or Breast

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Massachusetts Mothers Overwhelmingly Oppose a Ban on Gift Bags with Infant Formula Samples

Almost Nine Out of 10 Mothers of Young Children Say State Should Not Restrict Distribution of Discharge Gift Bags in Hospitals

BOSTON (May 11, 2006) – Mothers of young children in Massachusetts overwhelmingly oppose a state ban on the distribution of gift bags including free infant formula samples in hospitals.  In a recent poll, eighty-six percent of mothers surveyed said hospitals should be allowed to distribute formula samples. 

The survey, conducted May 1-3, 2